Our Support
Community Building & Engagement
Customer Retention & Loyalty Programs
Content Writing & Editing
Podcast Growth & Monetization
Video Content Strategy & Marketing
UI/UX Optimization
Data-Driven Marketing
Product Scoping & Diagnostics
After the preliminary scoping call, we delved into the product across the mobile app and website.
The diagnostic included multilevel reviews across various areas, including:
1. App positioning on PlayStore & AppStore
2. Registration/log-in process
3. Product features & representation
4. Key activities and content that drive engagement
5. Ease of usage and benefits
User Research
While the general demographic for FitFuel was evident, the team also required support with a content strategy to help boost engagement on their socials. This was a step taken to help position and differentiate themselves in $100 billion industry. To enable this, we identified their ideal user demographic and created user persons that would help the team identify suitable content for their users.
This also helped us with optimising their app.
Website Optimization
Design Pillars
Low Cost
Low Effort
High Impact
Intuitive Flow
Connect with us to learn more about how we helped optimise the FitFuel app and drive user registration and engagement with calculated changes that create the most impact!
Content Strategy
The team also needed support with content optimization in the very competitive fitness space. We used personas and various market research tools to identify areas of key interest that could drive app usage and engagement across the app website and social media platforms.
