ChainFlow is a tech startup that created a SaaS platform to streamline supply chain management for small and midsize businesses. It provides services across North America, Europe, and Asia.
Nine months after its launch, the company struggled to find suitable clients and meet sales targets. Explore how we supported their growth through marketing and enabled systems to support them into the future.
Our Support
Brand Positioning
Lead Generation & Nurturing
Sales Enablement
SEO & Organic Traffic Growth
Social Media Campaigns
Growth Hacking
Performance Analytics & Reporting
We began by trying to understand the sector and our clients' positions in the space to better understand how to position them.
This line of exploration helped us identify how to better represent the brand through logo and visual identity, where to position ChainFlow online (LinkedIn, Listicle websites), and the tools that could help with their growth (Sales decks, etc.).
Given the diverse nature of their clients, we chose to use the one item that was consistently seen throughout the supply chain flow - the box.
By using an open box in the logo, we hoped to represent how ChainFlow was adaptable and inviting. The iconography was also identifiable across languages and cultures. The added conveyor belt helped to show forward motion and progress.
Logo Text
Brand Icon
To better represent the brand, we used logo text that would stand out among the more commonly used texts. This also helped us incorporate an element of the sector's long presence.
We further enunciated the brand flow by adding chain elements to the text, making it recognizable both on its own and alongside the logo elements.
Sales Enablement Tools for ChainFlow
Annual Report Cover
Infographic Design
Fact Sheet
Business Card
Peresentation Design
Report Cover
Newsletter
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After identifying a clear path for branding, we supported ChainFlow by creating a system of tools that can help them grow and manage their marketing with little external support.
1. Social media campaigns & advertisements to draw in potential clients
2. SEO-optimized website to show up on search engines
3. Email marketing to engage with their targeted audience
4. Performance analytics and reporting to track website traffic
