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Go-To-Market (GTM) Strategy
Product Launch Campaigns
Content Marketing Strategy
Email Marketing Campaigns
Marketing Automation
PR & Media Relations
Website Design & Optimization
QuickPay came to us as Transactly.
The team behind the product weren't attached to the title and were looking for a title that would resonate with their audience group.
Through user testing, we came up with QuickPay. A short but impactful name, that easily conveyed the key service they provided.
To add some character to the logo, we used a unique, quirky text that embodied strokes that appeared fluid, and reflected the ease that QuickPay would provide for it's global users.
While designing QuickPay's Identity, we had to remember that the brand would predominantly target young entrepreneurs, who represent a new age of business - starkly different from the industrial era.
To better reflect this demographic, we chose vivid colours that, alongside the quizzical logo, provided a sense of stability.
In this scenario, we used a rounded shape to show a process in completion - payments, while also representing the oldest form of money - coins.
Email Marketing Automation
Email automation helps save time while developing simple flows to ensure consistent engagement.
This not only helps keep communication channels open but also lets the customer know you are constantly thinking of them and their needs.
Are you looking to build your communication channels while minimizing repetitive effort? Talk to our team to see how we can optimize your workflows and build automation to help you connect with your customers.
